Privacy Policy

Family Medicine & Rehab (“FMR,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website, submit a contact or appointment-request form, use our online tools, or receive care from our practice in Jacksonville, Florida.

This page also summarizes your rights under the Health Insurance Portability and Accountability Act (HIPAA) regarding protected health information (PHI). For questions about medical records or care-related privacy, please contact us using the information at the end of this notice.

1. Information we collect

Depending on how you interact with us, we may collect:

• Contact details — name, phone number, email address, mailing address, and ZIP code.
• Appointment and inquiry details — preferred visit times, reason for contact, insurance or Medicare-related answers you choose to provide, and preferred consult format (in-clinic or telehealth).
• Health-related information — optional details you submit on forms, as well as PHI created or received in connection with your care, billing, or treatment.
• Technical information — IP address, browser type, device information, pages visited, referring URLs, and similar analytics data collected through cookies or similar technologies.

2. Website forms and appointment requests

Information you submit through our website contact, new-patient, or marketing forms is used to respond to your inquiry, schedule or prepare for an appointment or telehealth consultation, follow up about services you requested, and improve our communications. Submitting a website form does not, by itself, create a treatment relationship.

Please avoid including sensitive medical details in open-text form fields unless necessary to process your request. If you need to share clinical information, our staff can guide you through a secure process.

3. How we use information

We use collected information to:

• Respond to inquiries and schedule visits or telehealth consultations
• Provide, coordinate, and bill for healthcare services
• Communicate about appointments, results, care instructions, and practice updates
• Operate, secure, and improve our website and digital services
• Measure marketing and website performance (in a manner that avoids sending PHI in advertising tags)
• Comply with legal, regulatory, accreditation, and insurance requirements

We do not sell your personal information.

4. Cookies and analytics

We may use cookies and similar technologies — including Google Tag Manager and related analytics or advertising tags — to understand how visitors use our site and to improve our services. When required, we ask for your consent before enabling non-essential cookies. You can change your browser settings to block cookies; some site features may not work as expected if you do.

Our marketing and analytics tools are configured to avoid transmitting diagnoses, insurance identifiers, free-text form answers with health details, or other PHI in event names, URLs, or advertising payloads.

5. How we share information

We may share information with:

• Service providers who help us operate our website, communications, scheduling, payment, or telehealth platforms, under appropriate confidentiality obligations
• Other healthcare providers, laboratories, imaging facilities, pharmacies, and specialists involved in your care
• Health plans, billing partners, and clearinghouses as needed for payment and healthcare operations
• Government agencies, regulators, or law enforcement when required or permitted by law
• Other parties when you authorize the disclosure in writing

6. HIPAA Notice of Privacy Practices

When we create or receive PHI in connection with your care, we protect it under HIPAA and applicable Florida law.

Uses and disclosures

We may use and disclose PHI for:

• Treatment — providing, coordinating, or managing your healthcare and related services
• Payment — obtaining reimbursement, determining coverage, and related billing activities
• Healthcare operations — quality improvement, staff training, licensing, auditing, and business management

Your rights

You have the right to:

• Request access to inspect or obtain a copy of your medical records
• Request amendments to your PHI if you believe it is incomplete or incorrect
• Request an accounting of certain disclosures of your PHI
• Request restrictions on certain uses or disclosures of your PHI
• Request confidential communications at an alternative address or phone number
• Receive a paper copy of this Notice of Privacy Practices upon request
• File a complaint if you believe your privacy rights have been violated

We will not retaliate against you for filing a privacy complaint. You may complain to our practice or to the U.S. Department of Health and Human Services, Office for Civil Rights.

7. Telehealth

If you schedule a video or other remote consultation, information shared during that encounter may include PHI and is handled under applicable privacy laws and this Notice of Privacy Practices. Telehealth platforms we use are selected to support secure communications appropriate for clinical care.

8. Data security and retention

We maintain administrative, technical, and physical safeguards designed to protect personal information and PHI against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain information as long as needed for the purposes described in this policy, to provide care, and to meet legal, regulatory, and professional recordkeeping requirements.

9. Children’s privacy

Our website is intended for adults and caregivers seeking care for themselves or family members. We do not knowingly collect personal information online from children under 13 without appropriate parental or guardian involvement. If you believe a child has submitted information to us online, please contact us so we can review and address it.

10. Changes to this policy

We may update this Privacy Policy and Notice of Privacy Practices from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be posted on this page. Continued use of our website after an update constitutes notice of the revised terms for website-related practices.